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Apple's Series 12 smartwatch now offers a ceramic case, the first time the material has appeared since the Series 5 in 2019. Buyers can choose pearl white or night blue finishes, with prices starting at $899 and rising to $949 for the 46mm model, well above the $399 base price.
Apple introduced the Apple Watch Series 12 at its September 9th event, featuring a new Siri-powered Audio Intelligence system with live rewind and ambient 'Siri Recap' note-taking. The watch runs on a new S11 chip, starts at $399, and ships September 18th with health upgrades including continuous heart rate sensing and a new Readiness score.
Apple has taken its online store offline ahead of its September event, a signal that new hardware announcements are imminent. Expected reveals include the iPhone 18 Pro and Pro Max, the foldable iPhone Duo, Apple Watch Series 12 and Ultra 4, and fifth-generation AirPods, marking the first major product event under new CEO John Ternus.
Apple is holding a media event at its Cupertino headquarters where it is widely expected to introduce its first folding iPhone, reportedly called the iPhone Ultra and priced above $2,000. The company is also expected to reveal Pro iPhone models, new Apple Watch and Watch Ultra devices, and updated AirPods, with the base iPhone 18 likely delayed until next year.
Apple is holding a keynote widely expected to unveil its long-rumored foldable iPhone Ultra, alongside possible reveals of iPhone 18 Pro models, an Apple Watch Series 12, and potentially an Ultra 4. Leaks from Bloomberg and accessory makers like Dbrand, which had already listed cases for the unannounced device, fueled speculation ahead of the event.
Bloomberg's Mark Gurman reports Apple's upcoming Apple Watch Series 12 and Ultra 4 will use the microphone, GPS and other sensors to build daily activity recaps, including summaries of conversations. These recaps will live inside the new Siri app, and users can set the listening feature to run continuously or only in specific locations.
Apple is preparing an event dubbed 'Surprise and Shine,' with leaks pointing to a foldable iPhone, iPhone 18 Pro models, Apple Watch Series 12 and Ultra 4, and new AirPods 5. Details remain based on rumors and supply-chain leaks rather than official confirmation from Apple.
All configurations of the Apple Watch SE 3, including delivery and in-store pickup, now show as 'Currently Unavailable' on Apple's website. The change comes just ahead of Apple's September 9 event, where new iPhones and Apple Watch models are expected.
Apple will introduce the Apple Watch Ultra 4 and Apple Watch Series 12 alongside its new iPhones this week. Reports point to an upgraded S11 chip replacing the aging S10/S9 silicon, a returning ceramic case option, additional sensors, and possible new health features including an expanded hypertension notification system and an always-on heart rate sensor.
Apple will hold its annual September product event on September 9 at 10 am Pacific, streamed via its website, YouTube, and Apple TV. It marks the first such event since Tim Cook stepped down as CEO, with John Ternus now leading the company. Leaks point to Pro-level iPhones, updated Apple Watches, and possibly Apple's first foldable phone.
Bloomberg's Mark Gurman reports Apple plans to launch a new Watch Ultra 4 together with the Series 12 at its Sept. 9 event, both featuring faster processors and new health and fitness capabilities. This would mark a rare back-to-back Ultra refresh, breaking from the roughly two-year gap seen between the Ultra 2 and Ultra 3.
On this week's 9to5Mac Happy Hour, hosts Benjamin Mayo and Chance Miller discuss John Ternus's initial days leading Apple and speculate on Tim Cook's continued involvement. They also cover last-minute rumors ahead of the iPhone event, including possible Apple Watch Series 12 health features, and note that Apple TV subscription pricing has risen for the second consecutive year.