Apple launches $349.99 Beats 360 headphones with Apple Account switching, no wired audio
Apple has released the Beats 360, a new $349.99 over-ear headphone that sits between Beats Studio Pro and AirPods Max in price. The headphones use custom Beats silicon but now support automatic device switching tied to a user's Apple Account, Hey Siri, and Find My integration, alongside stronger noise cancellation, louder output, IPX4 water resistance, and longer battery life than Studio Pro. Apple simultaneously cut the price of Beats Studio Pro to $299.99, though the new 360 model drops wired connectivity entirely.