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Beats Studio Pro

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Apple launches $349.99 Beats 360 headphones with Apple Account switching, no wired audio

Apple has released the Beats 360, a new $349.99 over-ear headphone that sits between Beats Studio Pro and AirPods Max in price. The headphones use custom Beats silicon but now support automatic device switching tied to a user's Apple Account, Hey Siri, and Find My integration, alongside stronger noise cancellation, louder output, IPX4 water resistance, and longer battery life than Studio Pro. Apple simultaneously cut the price of Beats Studio Pro to $299.99, though the new 360 model drops wired connectivity entirely.

Apple's Beats 360 borrows AirPods Max 2 design cues but stays plastic and lighter

Beats' new 360 headphones adopt design elements from Apple's AirPods Max 2, including rotating ear cups, a stainless steel arch, and a more flexible headband, while still carrying the Beats logo. Unlike the aluminum AirPods Max 2, the Beats 360 uses mostly plastic construction, making them noticeably lighter at 294 grams versus 386 grams. The two also differ in accessories, with Beats offering a magnetic fabric case compared to Apple's minimal Smart Case.