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Tech News
A commentary piece traces corporate identity design back a century, noting that early visual identities were built by craftspeople with deep expertise in applied arts. It argues that today, having a polished visual identity is no longer enough to set a brand apart from competitors.
An Entrepreneur contributor from Fix Your Search describes a client evaluation process that goes beyond online reviews and websites by physically visiting businesses as a first-time customer would. The method involves timing how long it takes staff to acknowledge a walk-in visitor and scanning the physical space for overlooked flaws like smudged glass, flickering lights or worn signage that owners no longer notice.
MEK, a branding agency in Melbourne, Australia, found that its website generated more carbon emissions than the average webpage and decided to rebuild it. The redesign involved removing duplicated HTML tags and switching to a new, more efficient font to shrink its digital footprint.
OnlyFans CEO Keily Blair is positioning the platform as a tool for creators, entrepreneurs and professionals to build direct, paid relationships with audiences rather than relying on third-party social platforms. In a recent conversation, she argued that owning an audience directly, rather than borrowing reach from other networks, represents a new model for personal branding.
A commentary argues that municipal governments should establish formal music offices, similar to film or tech commissions, to systematically support and grow their local music industries. The piece contends that while cities pour resources into entertainment districts, business recruitment, and branding efforts, they largely ignore music as a distinct economic sector deserving dedicated oversight and investment.
A developer has revived Startup Name Generator-style satire with a project called 'Restarted,' updating the original 2015 gag site that spat out absurd startup jargon. The tool mimics the buzzword-laden branding language of tech pitches, offering a free tier for up to three projects without requiring a credit card.
The Honey Deuce, a vodka-and-lemonade cocktail sold at the US Open since 2007, has become a viral social-media fixture every fall, prompting other beverage brands to try to engineer similarly buzzy signature drinks. Its staying power predates modern platforms like Instagram and TikTok, yet it continues to dominate seasonal online chatter tied to the tennis tournament.
A new opinion piece argues that businesses can no longer rely on logos, ad spend or spokespeople to build public trust. Instead, it contends that consumers now place their confidence in visible, consistent human leaders rather than faceless institutions or scripted PR messaging.
A veteran branding professional contends that many well-crafted marketing campaigns fail not because of poor creative work, but because employees deliver poor service once customers arrive. The piece argues that increased foot traffic from ad campaigns often doesn't convert into sales when staff aren't engaged or properly trained to serve those customers.
Advertising veteran Cindy Gallop left a decades-long branding career at 45 to build her own public identity from scratch. At 66, she is recognized as a pioneer of sextech, holds one of YouTube's most-watched TEDx talks, and runs her startup Make Love Not Porn. Her story is presented as a case study in how women can use personal branding to revive stalled careers.
An Entrepreneur opinion piece argues that traditional real estate marketing tactics — billboards, bus benches, follower counts and heavy social posting — are losing effectiveness as buyers and sellers increasingly research agents through AI-driven search rather than ads. The author contends that once a prospect finds an agent's name, they immediately check what others say about that person, making third-party validation more powerful than self-promotion. The piece urges agents to seek media mentions and press features rather than relying solely on their own channels.
Cannabis industry executives and marketing experts say the typical customer has evolved from the countercultural stereotype into a broader, more mainstream and casual buyer. As a result, many companies are updating branding, packaging and messaging to appeal to this wider audience, though some brands still lean on outdated stoner imagery.