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Tech News
Advertising veteran Cindy Gallop left a decades-long branding career at 45 to build her own public identity from scratch. At 66, she is recognized as a pioneer of sextech, holds one of YouTube's most-watched TEDx talks, and runs her startup Make Love Not Porn. Her story is presented as a case study in how women can use personal branding to revive stalled careers.
An Entrepreneur opinion piece argues that traditional real estate marketing tactics — billboards, bus benches, follower counts and heavy social posting — are losing effectiveness as buyers and sellers increasingly research agents through AI-driven search rather than ads. The author contends that once a prospect finds an agent's name, they immediately check what others say about that person, making third-party validation more powerful than self-promotion. The piece urges agents to seek media mentions and press features rather than relying solely on their own channels.
Cannabis industry executives and marketing experts say the typical customer has evolved from the countercultural stereotype into a broader, more mainstream and casual buyer. As a result, many companies are updating branding, packaging and messaging to appeal to this wider audience, though some brands still lean on outdated stoner imagery.
Samsara, a connected operations software company, has replaced its blue abstract-owl logo and generic lowercase wordmark with a bold, sturdy new identity built around construction-site yellow and a heavier typeface. The redesign moves away from typical tech-startup branding toward visual cues tied to trucks, warehouses, and industrial equipment where its sensors and software are actually deployed.
A leaked image obtained by Android Headlines gives an early look at Sony's upcoming Xperia 10 VIII, showing a design nearly identical to its predecessor with a flat back, horizontal dual-camera bar, and side-mounted power/fingerprint button. Early reports suggest the phone will retain the same Snapdragon 6 Gen 3 chip and 8GB of RAM as the Xperia 10 VII, with the device set to be officially unveiled on August 25.