Instagram launched an AI-powered conversational assistant inside its Edits editing app, giving creators personalized feedback based on their account metrics like views, retention, likes and shares. Edits lead Brett Westervelt said the tool analyzes performance patterns and audience trends but leaves creative decisions to the creator. Usage is capped, with higher limits available through a Meta One subscription.
techcrunch.com
· 2026-09-30
Meta has launched an AI chatbot within its Edits video-editing app that analyzes a creator's own Instagram data—including views, likes, shares and retention—to suggest video ideas, hooks, captions and audio choices. The assistant, already tested by select creators, is free up to an undisclosed daily prompt limit.
engadget.com
· 2026-09-30
Instagram announced Wednesday it is launching a conversational AI assistant inside its Edits app, the CapCut rival, that analyzes a creator's account metrics like follows, views, retention and shares alongside comments and trending content to surface performance insights. Edits lead Brett Westervelt said the tool focuses on analysis rather than creative editing, leaving creative decisions to users, with usage capped unless creators subscribe to Meta One for more access.
techcrunch.com
· 2026-09-30
Instagram unveiled 'First Draft,' a feature that automatically trims clips and cuts pauses to generate an initial Reels edit in under 10 seconds. The tool is rolling out first on iPhone, accessible via the camera during recording or through the Reels gallery after selecting clips.
techcrunch.com
· 2026-08-25