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Catalyst

2 GoKawiil briefs on this topic

Ad agency Catalyst uses AI to let one junior handle five accounts

London ad agency Catalyst says AI now performs research, drafting and data-gathering that junior staff once did, allowing a single entry-level employee to manage five client accounts instead of several. Founder Tobias Green likened the setup to a 'reverse Mechanical Turk,' with AI working behind the scenes while a human presents to clients. A separate Open University survey of 1,500 UK business leaders found 51% say AI is changing their hiring, and 19% have cut entry-level recruitment, with 42% of those citing AI as a reason.

Proposal calls for enzyme that reverse-translates proteins into DNA or RNA

A proposed grand challenge in biology asks researchers to engineer a protein catalyst capable of reading an unlabeled peptide chain and writing a corresponding nucleic acid strand without relying on a template, barcode, or lookup database. Success would require demonstrating the method on at least 100 preregistered random peptides of 50+ amino acids, achieving 90% sequence accuracy, average read lengths above 25 residues, and quality scores of at least Q10.