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Apple introduced the AirPods 5, bringing active noise cancellation to its standard earbuds lineup for the first time, claiming a 50% improvement over the prior generation. The new model also adds stem-based volume control, previously exclusive to AirPods Pro, plus hands-free Siri and Apple Intelligence support via the H2 chip.
Apple unveiled the Apple Watch Ultra 4 at its fall event, keeping the same titanium design and $799 price as its predecessor but adding an S11 chip with a quad-core Neural Engine that enables on-device Siri AI features. Preorders start September 9, with shipping and retail availability beginning September 18.
Apple unveiled the Watch Ultra 4, its top-tier smartwatch, featuring an S11 chip, upgraded heart-rate sensors, and battery life reaching 84 hours in low-power mode or 50 hours in normal use. The device introduces a daily readiness score, a VO2 Max test, and an AI-powered insights tab in the redesigned Health app, plus audio intelligence features for environmental sound alerts and conversation tracking.
Apple introduced the iPhone Duo, its first foldable phone, at its Cupertino fall event alongside the iPhone 18 Pro and Pro Max. The titanium device features a 7.6-inch inner display and 5.4-inch outer screen, runs on the A20 Pro chip, uses Touch ID instead of Face ID, and starts at $1,999 for 256GB. Preorders open October 16 with a release date of October 23.
Apple announced the Watch Series 12, featuring a new Health Sensing System paired with its S11 chip that enables higher-frequency heart rate and HRV monitoring, along with a new readiness score. The device also introduces Audio Intelligence features and Siri AI powered by Apple Intelligence, while a redesigned Health app with a Longevity tab and Health Age metric is set to arrive later this year.
Apple unveiled the AirPods 5 at its 'Surprise and shine' event, offering two versions with active noise cancellation now 50% more effective than the AirPods 4. The base model costs $129 without wireless charging, while the $149 step-up version adds wireless charging, longer battery life, and stem volume controls. Both use the existing H2 chip and look identical to last year's AirPods 4, but feature upgraded internal acoustics for slightly better sound.
Apple unveiled new AirPods 5 earbuds at its Surprise and Shine event, offering two models priced at $129 and $149 with improved active noise canceling that Apple says is 50% more effective than the previous generation. The pricier model adds wireless charging, longer battery life, and stem-based volume controls, while both ship September 18 and are available for preorder now.
Apple introduced the iPhone 18 Pro and Pro Max, which look nearly identical to last year's models aside from a smaller Dynamic Island cutout and a new burgundy color option. The devices gain an A20 Pro chip, manual aperture control on the main camera down to f/1.8, improved vapor chamber cooling, and what Apple calls the longest battery life of any iPhone. A new Reference Image feature also lets users verify whether photos have been edited.
Apple introduced the iPhone 18 Pro and Pro Max, keeping the design language of last year's models but adding a second Neural Engine, a new A20 Pro chip built on a 2nm process, and a variable aperture 48MP main camera. The phones also gain a smaller Dynamic Island supporting three simultaneous Live Activities, four new color options, and improved battery life through a redesigned vapor chamber cooling system.
Apple introduced the iPhone 18 Pro and Pro Max at its September event, starting at $1,199 and $1,299 respectively for 256GB models. The devices feature a new A20 Pro chip described as 20% faster than its predecessor, a 48-megapixel main camera with a mechanically variable aperture, and improved battery life with the Pro Max reaching 45 hours of video playback. Preorders open Saturday, with sales starting September 18.
Apple released a document detailing how its newly announced Audio Intelligence features—Siri Recap, Live Rewind, Sound Recognition, and Music Recognition—process audio without storing or exposing raw recordings. The company says these features rely on a hardware-isolated 'Secure Exclave' in the Apple Watch's S11 chip, which processes sound locally and never creates an accessible audio file. Any data transferred to iPhone is encrypted between Secure Exclaves, and users must manually activate features like Live Rewind and choose what text to retain.
Apple has revealed the Apple Watch Series 12 and Ultra 4, both launching September 18th with preorders open now. The Series 12 starts at $399 for aluminum models, with titanium and ceramic options priced up to $899, and both watches run on a new S11 chip enabling Siri-powered audio features like Sound Recognition and Live Rewind. The devices also introduce upgraded heart rate sensors that enable a new Readiness score and Health Age comparison feature exclusive to these two models.