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Chronological Feed

2 GoKawiil briefs on this topic

Instagram Executive Downplays Demand for Chronological Feed as Australia Pushes Regulation

An Instagram executive argued that most users don't actually want their feed shown in strict time order, despite frequent requests for the option. The comment comes as Australian regulators move toward rules that would require platforms to give users control over how their feeds are sorted.

gizmodo.com · 2026-09-11

Instagram's Mosseri says turning off algorithm cuts engagement by half

Adam Mosseri told an Australian press briefing that Instagram users who switch to a chronological feed instead of the algorithmic one see engagement drop by roughly 50%, with satisfaction scores dropping sharply too. He made the comments as Australia weighs a Digital Duty of Care bill that would require platforms to prompt users to disable ranking algorithms.

thenextweb.com · 2026-09-11