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Cocktail Branding

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US Open's Honey Deuce cocktail sparks a rush of copycat drink marketing

The Honey Deuce, a vodka-and-lemonade cocktail sold at the US Open since 2007, has become a viral social-media fixture every fall, prompting other beverage brands to try to engineer similarly buzzy signature drinks. Its staying power predates modern platforms like Instagram and TikTok, yet it continues to dominate seasonal online chatter tied to the tennis tournament.