GoKawiilUS Open's Honey Deuce cocktail sparks a rush of copycat drink marketing
The Honey Deuce, a vodka-and-lemonade cocktail sold at the US Open since 2007, has become a viral social-media fixture every fall, prompting other beverage brands to try to engineer similarly buzzy signature drinks. Its staying power predates modern platforms like Instagram and TikTok, yet it continues to dominate seasonal online chatter tied to the tennis tournament.
GoKawiil's interpretation of the reporting above, not reported fact.
The Honey Deuce shows how a single event-branded drink can generate recurring, free marketing value for years, something many beverage companies now want to replicate deliberately rather than accidentally. Its success highlights the growing overlap between sports sponsorship, food and drink marketing, and social media virality as a repeatable growth strategy.
- The Honey Deuce cocktail has been a US Open staple since 2007 and remains a social media favorite each fall.
- Its viral popularity has outlasted multiple shifts in social platforms, from flip phones to TikTok.
- Other drink brands are now studying its success to try to create their own signature, shareable cocktails.
Grey Goose Vodka Honey Deuce Glass Set — Recreate the US Open's signature drink at home with tall cocktail glasses styled for the Honey Deuce. Pair with vodka, lemonade, raspberry liqueur, and a skewer of honeydew melon balls to bring the Flushing Meadows experience to your own couch.
See Grey Goose Vodka Honey Deuce Glass Set on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: fastcompany.com, 2026-09-11
Published there as: “How the Honey Deuce became a US Open icon—and how drink brands are racing to become the next one”
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