An Entrepreneur contributor argues traditional promotional social media posts—stock photos with a call-to-action—no longer engage today's audiences. The piece cites Get My Auto data showing car buyers now spend nearly two hours less researching online before purchasing, and notes rising adoption of Instagram, TikTok and Reddit among U.S. adults since 2021. The author contends businesses succeeding online now operate more like media companies producing authentic, behind-the-scenes content rather than polished ads.
entrepreneur.com
· 2026-09-29
The Honey Deuce, a vodka-and-lemonade cocktail sold at the US Open since 2007, has become a viral social-media fixture every fall, prompting other beverage brands to try to engineer similarly buzzy signature drinks. Its staying power predates modern platforms like Instagram and TikTok, yet it continues to dominate seasonal online chatter tied to the tennis tournament.
fastcompany.com
· 2026-09-11
Prebiotic soda brand Poppi is running a recruiting push built around social media creators rather than traditional job postings, led by a team it calls 'culture' instead of HR. VP of Culture Sophia Sesto is fronting the effort, treating the hiring campaign like a marketing rollout aimed at online audiences.
fastcompany.com
· 2026-08-25
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