The Honey Deuce, a vodka-and-lemonade cocktail sold at the US Open since 2007, has become a viral social-media fixture every fall, prompting other beverage brands to try to engineer similarly buzzy signature drinks. Its staying power predates modern platforms like Instagram and TikTok, yet it continues to dominate seasonal online chatter tied to the tennis tournament.
fastcompany.com
· 2026-09-11
Arthur Ashe Stadium, home of the US Open, has developed a reputation as the loudest Grand Slam venue, with fans talking, moving and cheering throughout points rather than observing the hushed decorum typical of Wimbledon or Roland Garros. Contributing factors include the arena's party-like atmosphere, popular concessions like the Honey Deuce cocktail, and a younger, more casual crowd that treats matches as social events. Tournament organizers and players are now grappling with whether to preserve this energetic vibe or push for stricter etiquette enforcement.
fastcompany.com
· 2026-09-10