GoKawiilCofertility offers free egg freezing in exchange for donating half of retrieved eggs
Cofertility, a Los Angeles fertility startup led by CEO Lauren Makler, is offering young women free egg freezing—normally costing around $18,000 in cities like New York—if they agree to donate half of their retrieved eggs to other prospective parents. The company recruits candidates through targeted social media ads and a screening quiz, and has already attracted thousands of applicants, including a 24-year-old graduate student named Yuchen Tu.