GoKawiilAstronomer's slow reply to viral Coldplay kiss-cam clip let fake statements spread first
After Astronomer's CEO and chief people officer were filmed embracing at a Coldplay concert and the clip went viral, fabricated statements attributed to the CEO spread widely online before the company issued any official comment. Astronomer's board eventually confirmed an investigation, and the company later used a Gwyneth Paltrow cameo to redirect attention, but the delay of roughly 48 hours allowed false narratives to take hold first.