GoKawiilConnor Blakley's Jams PB&J brand challenges Smucker's Uncrustables in Target, NFL locker rooms
Connor Blakley, a 27-year-old high-school dropout who built a career advising major brands on Gen Z marketing, has launched his own packaged food company, Jams. The peanut butter and jelly sandwich brand is now competing directly with Smucker's Uncrustables, securing shelf space at Target and landing in NFL locker rooms.