GoKawiil
Tech News
An Entrepreneur contributor argues that entrepreneurs spend too much time modeling growth and too little preparing for external shocks like tariffs, regulation, taxes and technology shifts. The piece contends that businesses optimized for maximum efficiency often lose the flexibility needed to withstand sudden cost or policy changes.
A business advice column distinguishes between a marketing problem, where customers understand an offer but aren't reached enough, and a positioning problem, where they hear the pitch but can't quickly grasp what the business does or why it's different. The author advises owners to write one clear, defensible statement of what they want to be known for and compare it against their recent content, homepage and bio before increasing ad or marketing spend.
In an opinion piece, a Roof Maxx executive argues that businesses facing rising customer acquisition costs should resist reflexively raising prices. The piece notes customers tolerate gradual, inflation-linked price increases but react negatively to sudden, unexplained hikes, and stresses keeping products affordable while investing in customer relationships.
A customer who recently bought several Eton dress shirts asked the company to honor a new promotional offer—a free tie with a $200 purchase—even though his order predated the promotion. Eton's customer service team agreed within 24 hours and sent the tie at no cost, despite the purchase having already been completed.
An Entrepreneur contributor argues that founders often mistake low customer acquisition cost for campaign success, when in fact a cheap first sale doesn't guarantee a customer understood the offer or will stick around. Metrics like CAC typically ignore refunds, support burden, discounts and fees, which can make seemingly efficient campaigns unprofitable over time. The piece recommends grouping customers by campaign and calculating true post-sale value before scaling ad spend.
A fintech founder recounts how, in 2022, her savings and investment app showed strong growth metrics even as investor interest cooled and fundraising slowed. She argues that traditional growth dashboards can mask underlying fragility, and outlines five key indicators—including payback period and customer retention—that better reveal whether a business can withstand financial pressure.
An Entrepreneur opinion piece argues that most chief executives mismanage their company's search engine presence, viewing it as a static reputation gauge rather than an active revenue source. The author notes that page one of search results functions as an informal vetting tool for prospects, investors and job candidates before any direct contact occurs. Citing data showing 93% of online experiences start with a search engine, the piece calls for continuous, deliberate management of digital search visibility.