GoKawiil
Tech News
Google has released Live Avatar for Gemini Enterprise users, a tool that pairs a lip-synced video avatar with its conversational AI agent to handle tasks like insurance claims over video chat. The feature can process live audio, screen sharing and video simultaneously while running backend tools and API calls, and follows the recent rollout of Gemini 3.8 Live and Gemini 3.8 Live Extended Thinking.
An Entrepreneur contributor argues that founders often mistake low customer acquisition cost for campaign success, when in fact a cheap first sale doesn't guarantee a customer understood the offer or will stick around. Metrics like CAC typically ignore refunds, support burden, discounts and fees, which can make seemingly efficient campaigns unprofitable over time. The piece recommends grouping customers by campaign and calculating true post-sale value before scaling ad spend.
An Entrepreneur opinion piece uses a fictional Norwegian town plagued by repeated house fires to illustrate 'systemization thinking': instead of repeatedly dispatching firefighters, residents traced the fires to flammable soundproofing material installed under kitchen walls by the original builder. Once that material was removed and smoke alarms installed, the fires stopped for good, illustrating how fixing an underlying flaw beats repeatedly treating the same recurring problem.