GoKawiilCEOs Urged to Treat Search Rankings as Revenue Driver, Not Reputation Metric
An Entrepreneur opinion piece argues that most chief executives mismanage their company's search engine presence, viewing it as a static reputation gauge rather than an active revenue source. The author notes that page one of search results functions as an informal vetting tool for prospects, investors and job candidates before any direct contact occurs. Citing data showing 93% of online experiences start with a search engine, the piece calls for continuous, deliberate management of digital search visibility.