GoKawiilSporty & Rich Founder Emily Oberg Drops AI Photo Shoots After Disappointing Results
Emily Oberg, founder of fashion brand Sporty & Rich, revealed she tested AI-generated imagery to cut costs on e-commerce photo shoots, which typically run upwards of $200,000 twice a year. She said the results looked flat, lifeless and overly perfect, with models appearing 'dead in the eyes,' prompting her to return to using a full human team for future shoots.