Entry Level Hiring

Ad agency Catalyst uses AI to let one junior handle five accounts

London ad agency Catalyst says AI now performs research, drafting and data-gathering that junior staff once did, allowing a single entry-level employee to manage five client accounts instead of several. Founder Tobias Green likened the setup to a 'reverse Mechanical Turk,' with AI working behind the scenes while a human presents to clients. A separate Open University survey of 1,500 UK business leaders found 51% say AI is changing their hiring, and 19% have cut entry-level recruitment, with 42% of those citing AI as a reason.

cnbc.com · 2026-09-23

Executives want Gen Z workers fluent in AI judgment, not just AI tools

A marketing executive who is also a parent argues that entry-level hires need more than basic familiarity with AI applications. She says the real differentiator for young workers is knowing how to evaluate, question and apply AI outputs responsibly rather than simply operating the software.

fastcompany.com · 2026-09-10