GoKawiilNon-carbonated cocktails surge to 38% of new premixed drink launches
Non-fizzy ready-to-drink cocktails like Surfside and Boston Beer's Sun Cruiser now account for 38% of new launches in the $22 billion premixed drink category, up from 27% in 2021. Startups such as Mom Water, launched in 2021 by Jill Morrison and Bryce Morrison, are also riding this wave, projecting over 1 million cases sold this year. Meanwhile, Gallo's Lucky One Lemonade with Dave Portnoy sold 1 million cases in seven months, signaling a shift away from carbonated hard seltzers.