HTeaO Iced Tea Chain Hits $147M in Sales, Hires Freddy's Veteran as CEO
HTeaO, a family-owned iced tea chain based in Amarillo, Texas, reported over $147 million in sales in 2025, a 26.7% jump from the prior year, and now operates 178 locations across eight states. The company has named Brian Wise, formerly of Freddy's Frozen Custard and Steakburgers, as its new CEO to guide further expansion, with backing from Crux Capital and Trive Capital.