GoKawiilX expands 'Gametime' sports hub to include MLB and future leagues
X announced the expansion of its 'Gametime' feature beyond NFL coverage to include Major League Baseball, with plans to add other leagues like the NBA soon. The platform aims to serve as a year-round destination for sports fans to follow scores, engage in discussions, and access content, while attracting advertisers seeking highly engaged audiences. The move is part of X's broader strategy to regain advertising partners by leveraging live sports engagement.