Apple's iPhone 18 Pro Line Expected to Cost $100 More, Bloomberg Reports
Bloomberg's Mark Gurman reports that Apple will raise prices by at least $100 on the iPhone 18 Pro and other devices unveiled at its September event, pushing the Pro model to roughly $1,200. The increase is linked to an AI-driven RAM shortage squeezing supply across phones, laptops and consoles, and follows earlier price hikes this summer on select MacBooks, iPads and HomePods.