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Harvard Business Review

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New research challenges Kotter's classic 8-step change management model

A review of organizational change research argues that the widely used change management framework, first popularized by Harvard professor John Kotter in a 1995 Harvard Business Review article based on observations of over 100 companies, no longer reflects what actually drives successful transformation. The piece proposes three counterintuitive strategies as alternatives to the traditional step-by-step approach long followed by corporate leaders.