GoKawiilHem CEO Petrus Palmér ends all discounts, shifts away from D2C model
Petrus Palmér, founder and CEO of the Swedish design brand Hem, announced he is eliminating all discounts, including Black Friday and seasonal sales, in favor of consistent pricing. The company, launched in 2014 as a direct-to-consumer furniture brand known for collaborations with leading designers, now generates most of its revenue through trade and wholesale channels rather than direct sales.