Meta has released Instagram Effect Builder, a web-based tool that lets users generate AI-powered visual effects for Instagram Stories by typing a text description. Creators can preview effects on their own photos before publishing, and any published effect becomes usable by all Instagram users, with usage credited back to the creator's profile. The tool, framed as an extension of the Edits video app, is currently limited to adult users in the US.
9to5mac.com
· 2026-11-10
Instagram launched an AI-powered conversational assistant inside its Edits editing app, giving creators personalized feedback based on their account metrics like views, retention, likes and shares. Edits lead Brett Westervelt said the tool analyzes performance patterns and audience trends but leaves creative decisions to the creator. Usage is capped, with higher limits available through a Meta One subscription.
techcrunch.com
· 2026-09-30
Instagram announced Wednesday it is launching a conversational AI assistant inside its Edits app, the CapCut rival, that analyzes a creator's account metrics like follows, views, retention and shares alongside comments and trending content to surface performance insights. Edits lead Brett Westervelt said the tool focuses on analysis rather than creative editing, leaving creative decisions to users, with usage capped unless creators subscribe to Meta One for more access.
techcrunch.com
· 2026-09-30
Instagram announced Wednesday that its standalone Edits app will include an AI 'creative assistant' that analyzes a creator's account data, including likes, views, retention and shares, to answer questions about content performance. The tool can suggest video hooks, captions, trending audio and scripts, and identify patterns behind why some posts succeed and others don't.
theverge.com
· 2026-09-30
GoKawiil