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Apple's 'Surprise and Shine' event introduced the iPhone Duo, its first foldable phone priced at $1,999, alongside the iPhone 18 Pro and Pro Max, updated AirPods, and Apple Watches with improved heart rate sensors. The event marked the public debut of John Ternus, who became Apple's CEO on September 1 after leading hardware engineering, and who opened the show discussing AI's role in daily life.
Apple's fall event, its first under new CEO John Ternus, introduced the company's first foldable device, the iPhone Duo, alongside the iPhone 18 Pro and Pro Max and new AirPods. The Duo has a 7.6-inch inner display with an under-display camera, a 5.4-inch outer screen, and dual 48-megapixel cameras, starting at $1,999 with pre-orders opening October 16 and availability October 23. The 18 Pro models keep last year's design but gain a 48-megapixel main camera with a variable six-blade aperture and expanded manual photo controls.
Alongside unveiling the iPhone 18 and its first foldable, the iPhone Duo, Apple raised prices on its older iPhone lineup by roughly $100 in the US, with steeper increases abroad, including about 20.5% in India. The company also discontinued the iPhone 17 Pro and Pro Max models.
Apple is bundling a free three-month trial of Apple One with purchases of the iPhone 18 Pro, iPhone 18 Pro Max, and iPhone Duo. Apple One combines Apple Music, Apple TV, Apple Arcade, iCloud storage, Apple Fitness+, and Apple News+ into one subscription package, offered in Individual, Family, and Premier tiers. The promotion begins September 17 and reportedly extends to other eligible iPhone, iPad, and Mac purchases, though full details remain unclear.
Apple confirmed iPhone Handoff, a feature in iOS 27 that lets a single phone number stay active on two iPhones simultaneously, unveiled at its Surprise and Shine event alongside the iPhone 18 Pro, Pro Max, and foldable iPhone Duo. Setup happens through the Cellular settings by holding two iPhones together and choosing which device holds the main eSIM versus the companion eSIM.
Apple unveiled its debut foldable device, the iPhone Duo, starting at $1,999 for 256GB, alongside the iPhone 18 Pro lineup, updated Apple Watches, new AirPods, and Siri-powered software features. This was the first product event led by John Ternus, who recently succeeded Tim Cook as CEO after 15 years. No base iPhone 18, Vision Pro, iPad, or Mac announcements were made at the event.
Apple's iPhone 18 Pro Max claims 45 hours of video playback versus 39 hours on the iPhone 17 Pro Max, along with faster wired and wireless charging. Aside from battery improvements, a variable aperture camera, larger vapor chamber and A20 Pro chip, the new model is nearly identical to its predecessor, and costs just $100 more starting at $1,299 for 256GB.
Apple unveiled the iPhone 18 Pro and Pro Max at its 'Surprise and shine' event, featuring the A20 Pro chip, an adjustable camera aperture with AI features, and a larger vapor chamber. The standout upgrade is battery life, with the Pro Max rated for 45 hours of video playback versus 39 hours on last year's model, plus faster wired and wireless charging. Starting at $1,299 for 256GB, the new phone costs $100 more than its predecessor at launch.
Apple's iPhone 18 Pro and Pro Max introduce a mechanical variable aperture with laser-cut blades, offering four manual settings from f/1.48 to f/4.0. The feature works alongside a new sensor, persistent subject tracking, expanded Pro controls, and a new 'Reference' mode to give photographers more control over depth of field and exposure without changing shutter speed.
Apple's newly announced iPhone 18 Pro and iPhone 18 Pro Max claim the largest battery life increase in the device's history, driven by redesigned batteries, the more efficient A20 Pro chip, and software tuning. Per Apple's specs, streaming playback rises from 30 to 33 hours on the standard Pro and from 35 to 40 hours on the Max, while a new 'real-world usage' metric rates the Pro at 24 hours and the Pro Max at 30 hours.
Apple has released the iPhone 18 Pro, introducing a variable-aperture camera system as its headline hardware feature. The upgrade allows the camera to adjust its aperture opening, a capability previously reserved for dedicated cameras and rarely seen in smartphones.
Apple has released a fourth round of release candidate builds for macOS Tahoe 26.7 (build 25G229) and macOS Sequoia 15.8 (build 24H23) to developers and public beta testers. The updates focus primarily on bug fixes and performance improvements rather than new features, and come shortly after Apple's product event.