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Apple's new CEO John Ternus introduced the iPhone 18 Pro and Pro Max alongside a foldable iPhone at the company's launch event. The Pro Max reportedly offers up to 45 hours of video playback, the longest of any iPhone, powered by a new 2nm A20 Pro chip with improved CPU and GPU performance. The devices also add Apple's N1 and C2 chips for faster wireless connectivity and a redesigned vapor chamber for cooling.
Apple introduced the iPhone 18 Pro and Pro Max, which look nearly identical to last year's models aside from a smaller Dynamic Island cutout and a new burgundy color option. The devices gain an A20 Pro chip, manual aperture control on the main camera down to f/1.8, improved vapor chamber cooling, and what Apple calls the longest battery life of any iPhone. A new Reference Image feature also lets users verify whether photos have been edited.
Apple introduced the iPhone 18 Pro and Pro Max, keeping the design language of last year's models but adding a second Neural Engine, a new A20 Pro chip built on a 2nm process, and a variable aperture 48MP main camera. The phones also gain a smaller Dynamic Island supporting three simultaneous Live Activities, four new color options, and improved battery life through a redesigned vapor chamber cooling system.
Apple introduced the iPhone 18 Pro and Pro Max at its September event, starting at $1,199 and $1,299 respectively for 256GB models. The devices feature a new A20 Pro chip described as 20% faster than its predecessor, a 48-megapixel main camera with a mechanically variable aperture, and improved battery life with the Pro Max reaching 45 hours of video playback. Preorders open Saturday, with sales starting September 18.
Apple unveiled the iPhone 18 Pro and Pro Max at its September event, starting at $1,199 and $1,299 respectively for 256GB models, with preorders opening Saturday and sales beginning September 18. The phones feature a new A20 Pro chip, a variable-aperture 48-megapixel main camera using six ultra-thin blades, updated Pro camera controls, and longer battery life with the Pro Max rated for 45 hours of video playback.
Apple has introduced a new camera mode called Reference Image, launching with the iPhone 18 Pro and Pro Max, that cryptographically signs sensor data at capture to prove a photo hasn't been altered. Using Private Cloud Compute, the phone generates an unchangeable reference version of the image that users can compare against edited copies in the Photos app. Apple is also opening a Reference Image API for developers across iOS, iPadOS, and macOS, though the feature won't be available at launch in the EU.
Apple's iPhone 18 Pro and Pro Max retain the design and aluminum build of last year's models but introduce a variable-aperture main camera with four selectable stops plus manual controls for shutter speed, white balance and focus. The phones also ship in four colors including a new glacier blue and burgundy, with color-matched glass backs, and a smaller Dynamic Island that can now display three Live Activities simultaneously.
Apple is holding an event at Apple Park expected to introduce the iPhone 18 Pro and a foldable iPhone Duo, alongside updates like the Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5. The event is streaming live via YouTube, Apple's TV app, and its Events website. New Apple CEO John Ternus posted a teaser hinting at a variable aperture camera feature possibly coming to the iPhone 18 Pro Max.
Apple is releasing the iPhone 18 Pro and Pro Max on September 18th, with preorders starting September 12th, ahead of the foldable iPhone Duo in October and a still-unannounced base iPhone 18. The 6.3-inch Pro starts at $1,199 and the 6.9-inch Pro Max at $1,299, each $100 pricier than last year's models, while screen size, battery capacity and resolution remain the main differences between the two variants.
Apple is holding its September hardware event today at 1:00 p.m. ET, streamed live via Apple.com, YouTube and the Apple TV app. The event, themed 'Surprise and shine,' marks the start of John Ternus's tenure leading product launches and is expected to introduce the iPhone 18 Pro and Pro Max, a first-ever foldable iPhone Duo, updated Apple Watch Series 12 and Ultra 4 models, and new AirPods 5 earbuds.
After unveiling the iPhone Duo and iPhone 18 Pro at its 'Surprise and shine' event, Apple raised prices by $100 on all previous-generation iPhones still sold. The iPhone 16 jumped from $699 to $799, the 17E from $599 to $699, the base iPhone 17 from $799 to $899, and the iPhone Air from $999 to $1,099.
At its fall event, Apple launched the iPhone 18 Pro, Pro Max, and a new foldable iPhone Duo, but held back the standard iPhone 18, which is now expected in early 2026. Alongside this, Apple raised prices by $100 across its existing iPhone 17 models and even the older iPhone 16, which returns to its original $799 price.