GoKawiil
Tech News
Ahead of Apple's launch event, Bloomberg's Mark Gurman reported that the iPhone 18 Pro and Pro Max will carry a $100 price increase, starting at $1199, while the new foldable iPhone Duo will start at $1999 with higher-storage models near $3000. These figures come in below the steeper increases many analysts had predicted earlier this year.
Apple's Surprise and Shine event is set to reveal its first foldable phone, reportedly named iPhone Duo rather than the earlier rumored iPhone Ultra, alongside the expected iPhone 18 Pro and Pro Max models. Bloomberg's Mark Gurman reports the device will start around $2,000 for 256GB and reach $3,000 for 2TB, launching around October with Apple Pencil support at launch.
Ahead of its 'Surprise and Shine' event, Apple has quietly added nearly 40 hardware identifiers to its backend systems, covering iPhones, Macs, iPads, Apple Watches, Apple TV, and a HomeAccessory category. Notably, seven iPhone identifiers appeared even though only six models are currently expected in the iPhone 18 lineup, suggesting either an unannounced variant or a surprise new device.
Apple will hold its annual iPhone launch event on September 9 at 10 AM PDT, streamed live on YouTube and Apple's events site. The event is widely anticipated to introduce Apple's first foldable phone, the iPhone Ultra, alongside new iPhone 18 Pro and Pro Max models, with the standard iPhone 18 expected next year. Apple may also reveal updated HomePods, camera-equipped AirPods, and new Apple Watches.
Apple is preparing an event dubbed 'Surprise and Shine,' with leaks pointing to a foldable iPhone, iPhone 18 Pro models, Apple Watch Series 12 and Ultra 4, and new AirPods 5. Details remain based on rumors and supply-chain leaks rather than official confirmation from Apple.
Ahead of Apple's Sept. 9 'Surprise and Shine' event, a CNET reader survey found 77% expect the company to unveil its first foldable iPhone, alongside likely updates to AirPods, Apple Watch and Ultra models. Opinion is divided over whether Apple will also debut smart glasses at the event, part of CNET's ongoing 'Big Guessing Game' contest across its network of sites.
Apple's upcoming 'Surprise and Shine' event is expected to introduce three new iPhones, including its first foldable device, rumored to be called the iPhone Ultra, priced between $2,000 and $2,500. The lineup will also include the iPhone 18 Pro and Pro Max, both reportedly powered by a new A20 Pro chip, with the standard iPhone 18 and iPhone Air held back for a later announcement. This will be the first major product event overseen by Apple's new hardware engineering chief turned CEO, John Ternus.
Apple will introduce the Apple Watch Ultra 4 and Apple Watch Series 12 alongside its new iPhones this week. Reports point to an upgraded S11 chip replacing the aging S10/S9 silicon, a returning ceramic case option, additional sensors, and possible new health features including an expanded hypertension notification system and an always-on heart rate sensor.
With new iPhone models on the horizon, buyers face a choice between purchasing directly from Apple or through a wireless carrier. Apple offers unlocked phones with no long-term contract, plus a discount of about $30 if the phone is activated with a carrier at purchase, while carriers often provide financing plans that spread costs over time.
Apple is expected to debut its long-awaited foldable iPhone, reportedly dubbed the 'iPhone Ultra,' at its September 9 launch event, more than five years after Samsung entered the foldable market. Early testers reportedly describe a premium-feeling device with a 5.5-inch cover screen that unfolds to a 7.8-inch iPad-like display, though it's said to skip a telephoto camera and could cost over $2,000. The event also marks a leadership shift, with John Ternus taking over as CEO from Tim Cook, alongside expected updates to AirPods, HomePods, and the standard iPhone 18 lineup.
A 14-second clip circulating online shows what appears to be dark cherry and blue iPhone 18 Pro models displayed alongside an iPhone 17 Pro Max at what looks like a retail store. Analysts flag several red flags suggesting the footage is staged with dummy units rather than genuine pre-release hardware.
A CNET survey found 55% of US adults say a lower price would push them to upgrade their phone, while 52% cite longer battery life and 38% want more storage. Only 12% said AI features would motivate an upgrade, and just 13% said a new form factor like a foldable would sway them. The findings come ahead of Apple's Sept. 9 event, where the company is expected to unveil its first foldable iPhone alongside new iPhone 18 Pro models.