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Apple is holding its 'Surprise and Shine' fall event, where the company is expected to reveal its first foldable iPhone alongside the iPhone 18 Pro lineup, updated Apple Watches, and new AirPods. Gizmodo is live-covering the announcements as they happen.
Apple's September event this Wednesday is expected to introduce three new high-end iPhones: the iPhone 18 Pro, iPhone 18 Pro Max, and a first-ever foldable model dubbed iPhone Ultra priced above $2,000. The base iPhone 18 and an Air successor are reportedly being delayed until early 2027, leaving this year's lineup focused entirely on premium devices.
Apple will hold its annual September product event on September 9 at 10 am Pacific, streamed via its website, YouTube, and Apple TV. It marks the first such event since Tim Cook stepped down as CEO, with John Ternus now leading the company. Leaks point to Pro-level iPhones, updated Apple Watches, and possibly Apple's first foldable phone.
Ahead of Apple's September 9 event, where the company is expected to unveil the iPhone 18 Pro, Pro Max and a foldable iPhone Ultra, a rumored dark cherry red color option for the Pro models has inspired a fan-made AI video ad. The creator clearly labeled the clip as AI-generated rather than presenting it as a leak.
Apple's September 9 event is expected to unveil only premium iPhone 18 Pro and Pro Max models, alongside a rumored first foldable device, while the standard iPhone 18 reportedly won't arrive until spring 2027—possibly alongside an iPhone 18e and a second-generation iPhone Air. Analysts point to leaks and industry rumors as the basis for these expectations rather than official Apple statements.
Analyst Ming-Chi Kuo reports Apple could reveal its long-rumored foldable iPhone at its Sept. 9 event but delay its retail launch until later, echoing the iPhone X rollout pattern from 2017. The device, expected to carry the iPhone Ultra name and a price above $2,000, would feature a 7.8-inch internal display and side-by-side multitasking rather than full iPad-style features.
Reports suggest Apple's upcoming iPhone 18 Pro lineup will introduce a variable aperture lens on the main camera, a first for the iPhone. It remains unclear whether both the Pro and Pro Max models will get this feature, or just the larger Pro Max, and the wide-angle and telephoto lenses are expected to keep fixed apertures.
9to5Mac's daily podcast episode for September 4 rounds up ongoing speculation about a possible iPhone Ultra model and the upcoming iPhone 18 Pro. The episode is hosted by Chance Miller and distributed through Apple Podcasts, Stitcher, TuneIn, Google Play and RSS feeds.
Bloomberg's Mark Gurman published fresh details on Apple's upcoming iPhone 18 Pro and Pro Max, set to debut September 9. He says the phones will get a mechanical aperture camera system for adjusting light and depth, a second-generation vapor chamber for cooling, improved battery life, and in-house C2 modems.
A supply chain report from Nikkei Asia says Apple is currently producing only a few hundred iPhone Ultra foldable units per day, far below the tens of thousands needed daily to hit normal launch targets. An extra trial production run in August, meant to verify the device's hinge performance and surface flatness, reportedly pushed back commercial manufacturing by several weeks.
Apple will hold its 'Surprise and shine' launch event on September 9th at Apple Park, streamed live via its website, Apple TV, and YouTube. Reports suggest the standard iPhone 18 will be delayed until next year alongside an iPhone 18E and refreshed iPhone Air, while the iPhone 18 Pro and Pro Max are expected to debut with larger batteries, a smaller Dynamic Island, and possibly a variable aperture camera.
Market research firm TrendForce projects Apple will raise iPhone 18 prices due to a global RAM shortage, with memory costs for the 256GB Pro model expected to nearly quadruple year-over-year. The report estimates the iPhone 18 Pro Max could start between $1,299 and $1,399, while the foldable iPhone Ultra may launch between $2,099 and $2,299, potentially reaching $3,000.