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According to a Bloomberg report, Apple may break from its usual pattern of releasing all new iPhones together, instead launching standard iPhone 18 models next spring while saving the Pro, Pro Max and a rumored foldable iPhone Ultra for a September debut. The new phones are also said to feature smaller dynamic islands and variable-aperture cameras.
Reports indicate Apple will delay its next major iPhone release until March 2027, when the iPhone 18 and iPhone 18E are expected to arrive together, rather than launching in the usual fall window. That leaves the iPhone 17, which debuted with improved displays, cameras and durability, as Apple's current entry-level flagship for an extended stretch, especially as rivals like Samsung and Google have raised prices on their budget phones due to rising RAM costs.
Ahead of Apple's September 9 unveiling, leaks point to significant changes for the iPhone 18 Pro, including a redesigned Main camera with variable aperture and a wider-aperture Telephoto lens for better low-light shots. The device is also expected to house the new A20 Pro chip, built on the same 2-nanometer process as Apple's recently announced M6 chip.
Apple will unveil the iPhone 18 Pro on September 9, but a report from Macwelt suggests pre-orders will start on Saturday, September 12 rather than the usual Friday. The shift, attributed to a source, would also reportedly move the order window to midnight Pacific time instead of the typical 5 a.m. slot.
Apple unexpectedly updated its Mac Mini and Mac Studio desktops this week, timing the release alongside the teaser for its September 9 iPhone event themed 'Surprise and Shine.' The move deviates from Apple's usual September pattern, coinciding with John Ternus taking over as CEO. Separately, Walmart began accepting Apple Pay across US stores, marking another win for Apple this week.
Apple this week rolled out updated Mac mini and Mac Studio models and sent out official invitations for its September event, where the iPhone 18 Pro lineup is expected to debut. Reports also point to additional fall product announcements still to come, alongside a small round of layoffs affecting roughly 200 employees.
Apple confirmed its annual iPhone launch will stream live on September 9 at 1 p.m. ET under the theme 'Surprise and shine.' Rumored announcements include the iPhone 18 Pro and Pro Max, a first-ever foldable iPhone Ultra, updated Apple Watch Series 12 and Ultra 4, new AirPods 5, and refreshed home devices like Apple TV 4K and HomePod mini.
Leaks suggest Apple's upcoming iPhone 18 Pro will retain several advantages over the more expensive iPhone Ultra, including a variable aperture main camera, longer battery life on the Pro Max variant, and continued support for Face ID. The Ultra's ultra-thin foldable design reportedly forces trade-offs, such as dropping Face ID for Touch ID and using a smaller battery than the Pro Max.
Apple has confirmed a product event for September 9 at the Steve Jobs Theater, with invitations carrying the tagline 'Surprise and shine.' The showcase is expected to include updated iPhone 18 Pro and Pro Max models, and possibly Apple's first foldable iPhone, reportedly using a book-style design similar to Samsung's Galaxy Z Fold 8.
A worldwide shortage of memory chips, driven largely by demand for AI infrastructure, is squeezing hardware manufacturers just as major companies prepare new product launches. Apple has already unveiled Mac minis and Mac Studios with new M6 chips, with an iPhone event expected in September featuring the iPhone 18 Pro, Pro Max, a foldable iPhone, and new Apple Watches. Makers are responding to rising component costs by either raising prices on devices or reducing memory and storage specifications to keep costs down.
Apple has launched a custom hashmoji tied to the #AppleEvent hashtag on X, appearing whenever users post with that tag, ahead of its September 9 event themed 'Surprise and shine.' The event is expected to reveal the iPhone 18 Pro and Pro Max, a first foldable iPhone, plus new Apple Watch and AirPods models.
Apple confirmed its next product launch event for September 9 at Apple Park in Cupertino, using the tagline 'Surprise and Shine.' The event is expected to introduce the iPhone 18 Pro and Pro Max, along with the Apple Watch Series 12, Apple Watch Ultra, and new smart home devices, though the standard iPhone 18 reportedly won't arrive until next year.