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Lg C6

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Early Black Friday 2026 deals cut prices on OLED and other TVs

Retailers have begun offering early Black Friday 2026 discounts on televisions, including a record-low price on the 65-inch LG C6 OLED TV. WIRED reports its reviewers have tested nearly all the TVs included in the roundup, with the LG C6 still under review, and the deals span premium OLED home-theater sets to smaller art TVs.

LG C6 OLED TV discounted up to $400 ahead of Black Friday

LG has launched an early Black Friday sale on its C6 OLED TV lineup, running through November 1st. The 55-inch model is now $999.99 (down $400) and the 65-inch model is $1,399.99 (down $300), with matching prices at Amazon and Best Buy; buying directly from LG also includes a free Xbox Wireless Controller and wall mount.

Sony launches Bravia 6, a budget OLED TV to rival LG and Samsung midrange sets

Sony has officially unveiled the Bravia 6 OLED, a more affordable model positioned beneath its Bravia 8, 8 II, 9 II and 7 II lines. It ranges from 48 to 83 inches, runs Google TV with Gemini support, and includes a 120Hz panel, Dolby Vision, Dolby Atmos, DTS:X, and four HDMI 2.1 ports. Prices span $1,300 for the smallest size to $4,000 for the 83-inch model.