GoKawiilLovesac's social media reply to viral assembly joke sparks online backlash
A comedian posted a viral joke mocking the 24 boxes required to assemble a Lovesac couch, and the furniture company tried to capitalize on the moment with its own social media response. Instead of landing well, Lovesac's reply drew criticism online, with many users viewing the brand's attempt at humor as tone-deaf or poorly executed. The incident has become a case study in how brands can misfire when trying to jump on viral trends.