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Best Buy is automatically adding a $100 gift card to carts for customers preordering Apple's new touch-enabled MacBook Pro with PROLED XDR display, available in 14- and 16-inch configurations, as well as the 14-inch M6 MacBook Pro. The credit appears in the checkout page's 'Complete your purchase' section.
In a new WIRED interview with Steven Levy, Apple CEO John Ternus repeatedly described product development as his central passion, framing AI and security efforts as tools in service of building better products. Apple executives Johny Srouji and Greg Joswiak echoed this, calling Ternus a 'product guy at heart' with an innate sense for great products.
Amazon is running early Black Friday discounts on Apple accessories, including the AirTag 2 four-pack at $69.99 (about $17.50 each) and AirPods Pro 3 at roughly $50 off. Separately, Apple opened pre-orders for new hardware including an OLED iPad mini, M6 MacBook Pro models, and MacBook Pro units with a PROLED XDR Display, while Best Buy launched its own Week 1 Black Friday doorbuster sale with discounts on Apple Watch Ultra 4 and M5 MacBook Air.
At a Los Angeles event, new Apple CEO John Ternus introduced the latest MacBook Pro, showing a video of the first touchscreen Mac before letting journalists and creators test the device. A notable feature reveal was the return of the glowing Apple logo, absent from recent laptops. Ternus, a 25-year Apple veteran who became CEO less than two months ago, also sat for a follow-up interview after the presentation.
Reports indicate Apple is working on a MacBook Pro featuring a new OLED screen technology internally referred to as 'PROLED XDR.' The display represents a shift from the current mini-LED XDR panels used in existing MacBook Pro models.
In a recent Vergecast episode, hosts David Pierce and Nilay Patel discussed Apple's recent wave of hardware experimentation, including a touchscreen-equipped MacBook Pro and an iPhone with multiple display elements. They also covered Instagram's push into long-form video and CEO Adam Mosseri's challenges balancing the platform's power with AI-generated content concerns, alongside other tech news including Anthropic's IPO plans and Anduril's new laptops.
Apple's newest MacBook Pro models now include touchscreen support, marking the company's first move into touch-enabled Mac laptops. The integration has been described as subtle, with the feature not fundamentally changing how the devices are used.
Apple has released a MacBook Pro featuring an OLED 'PROLED XDR' display and, for the first time, touchscreen support, running macOS 27 Golden Gate. The touch functionality lets users tap and swipe the screen, with some UI elements in certain apps magnifying or expanding slightly in response, while mouse and trackpad input remain fully functional.
Apple launched a touchscreen MacBook Pro with a Pro Motion XDR display, arriving November 6, but kept selling the existing non-touchscreen M5 Pro and M5 Max models. The new touch model uses the same chips as the current lineup, with no stated performance upgrade, though its redesigned thermal system may affect heat management.
9to5Mac's daily podcast episode summarized the day's Apple news, including a segment on a rumored upcoming MacBook Pro said to feature a 'PROLED XDR' display. The episode, sponsored by Backblaze, is distributed through Apple Podcasts, Stitcher, TuneIn and other platforms.
Market research firm TrendForce projects Apple will ship between 1.2 million and 1.5 million units of its newly announced touchscreen OLED MacBook Pro in 2027. The firm also forecasts global OLED notebook shipments will grow nearly 40% year-over-year in 2026 and again by more than 40% in 2027, following Apple's adoption of tandem OLED display technology first used in the M4 iPad Pro.
In a new episode of 9to5Mac's Happy Hour podcast, hosts Benjamin Mayo and Chance Miller discuss expected Apple announcements, including an OLED MacBook Pro with a touchscreen, an updated M6 iMac, and a refreshed iPad mini. The episode also includes a segment evaluating Apple's recent run of fall product announcements.