An Entrepreneur contributor argues that founders often mistake low customer acquisition cost for campaign success, when in fact a cheap first sale doesn't guarantee a customer understood the offer or will stick around. Metrics like CAC typically ignore refunds, support burden, discounts and fees, which can make seemingly efficient campaigns unprofitable over time. The piece recommends grouping customers by campaign and calculating true post-sale value before scaling ad spend.
entrepreneur.com
· 2026-09-22
Commentary circulating in business media periodically declares the chief marketing officer role obsolete, citing flatter organizational structures, decentralized marketing functions, and AI tools that can generate campaigns quickly. A counterargument holds that these same forces make experienced marketing leadership more essential, not less, since someone still needs to set strategy and judge what automated output actually serves the brand.
fastcompany.com
· 2026-09-09
An Entrepreneur contributor recounts learning a growth strategy not from business school but from observing an advertising creative director, who sat silently with a blank page before generating ideas. The author argues that unconventional questions and unexpected connections, not conventional market research or AI-generated summaries, produce genuine innovation. The piece frames this quiet, unstructured thinking as a discipline entrepreneurs should adopt.
entrepreneur.com
· 2026-08-26
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