GoKawiilEntrepreneur op-ed: judge marketing hires by diagnostic skill, not resume prestige
An Entrepreneur contributor argues that hiring managers should stop overweighting resume signals like big-name employers, large budgets or big teams when evaluating marketing leader candidates. Instead, they say the key question is what a candidate actually diagnosed and improved in past roles, and whether they can quickly assess what a specific business needs marketing to do within their first weeks on the job. The piece also stresses that strong marketing leaders should help shape a company's value proposition, not just communicate it after the fact.