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Martha Stewart discussed her new venture, Hint, in a panel with cofounder and CEO Yih-Han Ma and investor Brian Kelly of The Points Guy, moderated by Fast Company's Jill Bernstein. The conversation centered on how Hint aims to combine curated human judgment with technology to help homeowners make better decisions in an era dominated by AI-driven information.
At the Fast Company Innovation Festival, Martha Stewart discussed her decision to invest in artificial intelligence as a tool for home upkeep. She's channeling decades of homemaking expertise into an app designed to guide homeowners through maintenance tasks using AI.
Martha Stewart, who built a lifestyle empire over five decades, has started a new company called Hint focused on artificial intelligence. The move marks a fresh chapter for a figure often credited as an early influencer, as she looks to apply her brand experience to emerging tech.