GoKawiilMatcha brand More Than Matcha hit $125K revenue in first year, founder goes full-time
Rosie Goldwasser, 28, launched premium matcha brand More Than Matcha in March 2024 while working full-time at PwC, generating $125,000 in revenue in its first year without paid advertising. Revenue doubled in year two, and Goldwasser left her corporate job in March 2026 to run the business full-time, with 2026 revenue projected between $400,000 and $500,000.