GoKawiilMatcha brand More Than Matcha hit $125K revenue in first year, founder goes full-time
Rosie Goldwasser, 28, launched premium matcha brand More Than Matcha in March 2024 while working full-time at PwC, generating $125,000 in revenue in its first year without paid advertising. Revenue doubled in year two, and Goldwasser left her corporate job in March 2026 to run the business full-time, with 2026 revenue projected between $400,000 and $500,000.
GoKawiil's interpretation of the reporting above, not reported fact.
The trajectory suggests that founders can validate a consumer product idea through organic growth before committing to it full-time, reducing the risk of leaving stable employment. Goldwasser's background in marketing and customer experience consulting may have given her an edge in building brand loyalty without ad spend, though whether that growth rate continues post-transition remains to be seen.
- More Than Matcha made $125,000 in its first year with zero ad spend.
- Revenue doubled in year two, prompting Goldwasser to leave PwC in March 2026.
- The brand projects $400,000-$500,000 in revenue for 2026.
Ceremonial Grade Matcha Starter Kit — If this matcha success story has you curious, a proper ceremonial-grade matcha kit with a bamboo whisk and bowl is the perfect way to start brewing authentic matcha at home. It's a great entry point into the same premium matcha culture that inspired this entrepreneur's thriving business.
See Ceremonial Grade Matcha Starter Kit on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: entrepreneur.com — Amanda Breen, 2026-11-11
Published there as: “This 28-Year-Old Started a Caffeinated Side Hustle. It Made $125K in Year 1 — So She Quit Corporate to Work on It Full-Time.”
Read the original report → The summary and analysis above are GoKawiil's own, written from reporting by the source above. Facts and quotes belong to the original publisher.