GoKawiilEssay Argues AI Era Makes Original Creativity the Real Competitive Advantage
A tech writer draws on their early-2000s experience at a Manhattan creative agency, recalling the wild inventiveness of the Flash era of web design, to argue that AI's ability to easily replicate existing work has shifted the real competitive edge for businesses toward original ideas rather than features or pricing. The piece uses Flash-era microsites, games and experimental art projects as examples of a period defined by genuine creative risk-taking.