Instagram head Adam Mosseri responded publicly after comedian George Brett Olson showed how an AI-generated account with over 300,000 followers had copied his jokes and even his outfit, directing viewers to paid OnlyFans pages. Mosseri said banning AI content outright isn't practical since it's increasingly hard to identify and not all of it is low-quality, but acknowledged Instagram needs to find a way to stop AI accounts from ripping off original creators' work wholesale. He repeated similar concerns days later after another creator's visual art was copied into an AI slop video, calling it a 'tricky problem' the platform is still working through.
futurism.com
· 2026-10-22
Adam Mosseri told an Australian press briefing that Instagram users who switch to a chronological feed instead of the algorithmic one see engagement drop by roughly 50%, with satisfaction scores dropping sharply too. He made the comments as Australia weighs a Digital Duty of Care bill that would require platforms to prompt users to disable ranking algorithms.
thenextweb.com
· 2026-09-11
Instagram is renaming its 'AI creator' label to 'AI-generated profile' to more clearly flag accounts featuring synthetic humans. The platform will also reduce visibility for accounts that fail to self-label as AI-generated, blocking their posts from being recommended to non-followers in Reels and Explore, though owners can appeal.
theverge.com
· 2026-08-31
Meta agreed to pay $16.7 billion to resolve a consolidated lawsuit brought by 51 state attorneys general over allegations its platforms fostered social media addiction among young users. The deal came just over a week into trial, before CEO Mark Zuckerberg was expected to testify, and California AG Rob Bonta said it does not shield Meta from further legal exposure. Florida's attorney general called the sum too small for a company of Meta's size and said his state will continue pursuing its own separate lawsuit.
cnbc.com
· 2026-08-27
Adam Mosseri testified in Meta's multistate trial over child safety that he was unaware a company lawyer instructed Instagram employees to strip certain teen-safety statistics from a 2023 presentation before it reached him. The removed data showed teens viewed suicide, self-harm and eating-disorder content, as well as other 'non-recommendable' material, at significantly higher rates than adults. Mosseri said he never asked to be shielded from such information and understood lawyers' role as reviewing documents for legal accuracy.
engadget.com
· 2026-08-25
Testifying in Oakland in the multistate lawsuit against Meta, Instagram chief Adam Mosseri said he does not instruct employees to conceal information from him that could create legal exposure. He was questioned about whether Meta lawyers restricted internal sharing of research on child safety and teen mental health, and acknowledged the company had narrowed access to some internal studies.
cnbc.com
· 2026-08-25
GoKawiil