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Narrative

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Remedy explains how it built Control Resonant's time-loop mission 'Recursions and Iterations'

Remedy Entertainment developers discussed the design of a standout mission in Control Resonant involving overlapping or parallel timelines, in which protagonist Dylan Faden repeatedly encounters researchers who die by the mission's end regardless of the timeline. Lead level designer Anne-Marie Grönroos and senior level designer Admir Burnic said they themselves are uncertain about the mission's exact canonical resolution, including whether the researchers survive after the mission concludes.

ICON Festival of Comic & Narrative Art reveals November programming lineup

Organizers of the inaugural ICON Festival of Comic & Narrative Art have released the event's full programming schedule for this November. The lineup includes appearances by comics industry veterans, panel discussions, and an exhibit dedicated to artist Alex Ross's work.

Essay argues pattern matching outperforms narrative reasoning in business decisions

A business writer reflects on failed investments and startup ideas driven by appealing but oversimplified stories, such as betting on marijuana legalization or a cobalt miner's Tesla contract. The essay argues that compelling narratives feel persuasive because they simplify an overwhelming, multi-causal world, but that this simplicity often leads to poor real-world bets.

Marketing analysis argues brands must shift from controlling messages to guiding conversations

A commentary on brand reputation contends that the traditional marketing playbook—defining a message, building a campaign and pushing it to audiences—no longer works as intended. It argues that professionals should instead act as conveners and guides for brand narratives rather than attempting to control them outright.

Microsoft patents AI system that rewrites Xbox game narratives during play

Microsoft has filed a patent application, published in July and titled 'Generative Narrative Game Experience With Player Feedback,' for a system that uses generative AI to alter quests, storylines and world details based on individual player behavior. The technology would track player actions through a 'narrative state graph' and could also factor in facial expressions and other emotional signals to decide which characters or areas to expand.

George Lucas Confirms He Had Plans for More Star Wars Films

George Lucas revealed he intended to continue making Star Wars movies before shifting his focus to the Lucas Museum of Narrative Art. He did not detail what those future films would have involved, only confirming the plan existed at one point.

Ma Yansong's MAD Architects unveils Lucas Museum of Narrative Art in LA

Chinese architect Ma Yansong and his firm MAD Architects have completed the Lucas Museum of Narrative Art, a large-scale building in Los Angeles's Exposition Park designed to house filmmaker George Lucas's art collection. The project marks the most high-profile commission yet for Ma, known for sculptural, futuristic designs that go beyond conventional museum architecture.

Marketer proposes 'Tasteology' framework to counter AI-driven content sameness

An Entrepreneur contributor argues that as generative AI gives every company equal access to research, writing and design tools, marketing output is becoming indistinguishable across brands. To address this, they propose a discipline called 'Tasteology'—using accumulated human experience, cultural knowledge and critical judgment to decide what's actually worth publishing, framed through a model called HEJA (Human, Emotional Intelligence, Judgment, AI).

Lucas Museum of Narrative Art Finally Opens After 16-Year, $1B Journey

George Lucas's long-delayed Museum of Narrative Art has opened after being shopped to three different cities over 16 years and costing roughly $1 billion to build. Early reviews of the museum, which houses Lucas's personal collection of illustration and film art, are decidedly mixed.

Startup founders warned: technical excellence alone doesn't sell products

A commentary piece argues that many tech founders wrongly believe superior technology will sell itself without deliberate storytelling or promotion. The author recounts a board meeting where proposing to 'build hype' around a product drew immediate pushback from colleagues who equated hype with dishonest sales tactics.