GoKawiilTikTok trend 'pheromone-maxxing' has men skipping showers before dates
A viral TikTok trend called 'pheromone-maxxing' encourages men to forgo showering and deodorant before dates, with proponents claiming their natural body scent boosts attractiveness to women. The trend has sparked debate online, with users sharing personal anecdotes rather than scientific evidence to support the claims.