An Entrepreneur contributor opinion piece argues that real estate marketing has become saturated with polished but indistinguishable content—photography, drone footage, property films, and social reels—despite representing some of the highest content volume per transaction of any industry. The author contends that as production tools and AI-generated text have become commoditized, visual quality has stopped functioning as a differentiator between agents or brokerages.
entrepreneur.com
· 2026-10-30
A new housing market report shows that while the national rate of vacant, bank-owned 'zombie' properties in foreclosure has fallen, the number of such homes has actually increased across 29 states. The report identifies specific states where the trend is worsening even as the overall U.S. figure improves.
fastcompany.com
· 2026-10-30
An entrepreneur who trained as an architect describes applying lessons from building design to founding a real estate technology company. The founder says the core insight was noticing that apartment hunters in New York were frustrated by confusing listings and overly polished photos that misrepresented units. The piece outlines a framework of starting with user needs, prioritizing function before aesthetics, and using constraints to sharpen product decisions.
entrepreneur.com
· 2026-10-29
An agency describes shifting a real estate client's social content strategy from general educational posts to what it calls 'decision content,' framing posts around choices like whether a neighborhood is undervalued rather than explaining market trends generally. Over four months, the campaign reportedly generated 818,000 impressions and 25% follower growth for the client.
entrepreneur.com
· 2026-10-27
Real estate agents report that American home sellers are increasingly lowering asking prices and covering thousands of dollars in buyer costs as the housing market stagnates. Many sellers who can afford to wait are pulling listings off the market entirely, while others face pressure to sweeten deals due to high mortgage rates and years of price increases. First American Financial's chief economist Mark Fleming says the market has shifted toward favoring buyers after years of seller-friendly conditions.
fastcompany.com
· 2026-10-26
The U.S. housing market has now spent four consecutive years with resale transaction volumes stuck near historically low levels, according to ResiClub. Sales activity has largely been driven by the so-called 'Ds of Housing' factors—death, divorce, disease and other forced-sale situations—rather than typical voluntary moves.
fastcompany.com
· 2026-10-21
A developer launched Unfenced, a website that lets users browse an interactive map of US states to find private property listings that border public land. Users can hover or tap states to see measured data, then click through to view specific properties for sale.
unfenced.land
· 2026-10-15
The average rate on a 30-year U.S. mortgage climbed for a seventh consecutive week, pushing it to its highest level since November 16, 2023. The increase continues a sustained upward trend in borrowing costs for home buyers.
fastcompany.com
· 2026-10-08
Entry-level homes have grown scarce across most of the United States, but a report finds that a handful of Midwest cities still have a notable supply of affordable starter homes. First-time buyers in these markets are reportedly finding ways to purchase homes despite broader affordability pressures elsewhere.
fastcompany.com
· 2026-10-08
Employment among 22 to 25-year-olds in sectors vulnerable to AI has fallen nearly 20% compared to other industries. While some entry-level roles remain in areas like real estate and utilities, overall hiring for recent graduates has declined sharply, with almost half working in jobs that do not require a college degree in mid-2026.
fastcompany.com
· 2026-10-07
A survey of U.S. real estate agents conducted by ResiClub and Zoodealio found that 78% of clients used AI tools somewhere in the homebuying or selling process. Agents said buyers and sellers most commonly turned to AI for researching neighborhoods, schools, and comparable home prices.
fastcompany.com
· 2026-10-06
Advancements such as AI-driven building design, autonomous construction machinery, and error-detection software are gaining traction in the real estate sector. These innovations aim to improve efficiency, reduce costs, and address labor shortages amid economic pressures like rising interest rates and material costs.
fastcompany.com
· 2026-10-06
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