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Netflix rolls out AI Discover tab to surface theme-based show recommendations

Netflix has launched AI Discover, a new tab on its TV app marked by a red gem icon, which suggests shows and movies grouped by themes like mood, viewing length or who you're watching with. Users can refine picks, refresh themes, block titles from being suggested again, and add shows to their list directly from the feature. The rollout starts on supported TVs in English in the US, excluding kids profiles, with wider availability planned over coming weeks.