GoKawiil
Tech News
In an Entrepreneur contributor column, a founder with two decades in healthcare argues that conventional startup advice to target easy, fast-selling markets is flawed. The author contends that markets easy to enter are also easy for competitors to enter, leading to rapid commoditization, while complex markets protect companies willing to understand their structure.
A business contributor writing for Entrepreneur argues that most virtual events fail because companies simply replicate in-person event formats instead of redesigning content for virtual consumption. The writer cites a firsthand case from a large customer during the Covid-19 pandemic whose livestreamed event lost most attendees before it ended, and proposes a seven-step framework covering outcome clarity, audience awareness, content focus, presenter selection, engagement, value communication and post-event follow-up.