GoKawiilEntrepreneur contributor outlines 7-step framework for fixing failed virtual events
A business contributor writing for Entrepreneur argues that most virtual events fail because companies simply replicate in-person event formats instead of redesigning content for virtual consumption. The writer cites a firsthand case from a large customer during the Covid-19 pandemic whose livestreamed event lost most attendees before it ended, and proposes a seven-step framework covering outcome clarity, audience awareness, content focus, presenter selection, engagement, value communication and post-event follow-up.
GoKawiil's interpretation of the reporting above, not reported fact.
The piece suggests that as virtual and hybrid formats become permanent fixtures of business engagement, companies that fail to adapt content and format risk wasting resources on events that don't hold audience attention. Framing virtual events as opportunities to build trust and accelerate sales, rather than lesser substitutes for in-person gatherings, could shift how organizations plan future outreach and marketing budgets.
- Replicating an in-person event format for a virtual audience is identified as the primary cause of failure.
- A seven-step framework is proposed: clarify outcomes, observe audience, narrow content, choose right presenters, engage throughout, communicate value, and follow up afterward.
- The advice stems from a personal account of a failed Covid-19-era livestream where attendee drop-off was significant.
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Published there as: “Why Your Virtual Event Flopped — and the 7-Step Framework to Make the Next One Your Best Yet”
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