GoKawiilEntrepreneur contributor outlines 7-step framework for fixing failed virtual events
A business contributor writing for Entrepreneur argues that most virtual events fail because companies simply replicate in-person event formats instead of redesigning content for virtual consumption. The writer cites a firsthand case from a large customer during the Covid-19 pandemic whose livestreamed event lost most attendees before it ended, and proposes a seven-step framework covering outcome clarity, audience awareness, content focus, presenter selection, engagement, value communication and post-event follow-up.