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Smartwatch Shipments

2 GoKawiil briefs on this topic

Global smartwatch shipments drop 4% in Q2 2026 as Huawei leads, Apple grows fastest

Counterpoint Research reports that worldwide smartwatch shipments declined 4% year-over-year in the second quarter of 2026, as consumers kept existing devices longer rather than upgrading. Huawei topped the market in total shipments, while Apple posted the strongest growth rate among the five leading brands. Counterpoint projects only 1% shipment growth for the full year.

androidauthority.com · 2026-09-18

Apple Watch shipments grow 14% in Q2 while global smartwatch market shrinks 4%

Counterpoint Research's Q2 2026 report found global smartwatch shipments fell 4% year over year, even as Apple, Huawei and Garmin posted gains. Apple grew 14% to capture a 20.1% share, trailing only Huawei's 21.8% share, with the Watch Series 11 and Watch SE 3 driving over 80% of Apple's volume. Huawei's growth was concentrated in China, which made up about 80% of its shipments.

9to5mac.com · 2026-09-08